While reading the latest issue of Benefitspro Magazine, I stumbled upon an intriguing statistic: “More than 1 in 3 American workers today are millennials (adults ages 18 to 34), and they have officially surpassed Generation X to become the largest segment of the American workforce.”
The article goes on to discuss how this group expects to receive information. For millennials, it’s all about instant gratification. They want access at their fingertips – online and on their mobile devices. Millennials want to be connected with everything – just look at the way they “connect” to friends, companies, and brands through social media.
There’s a lesson here for the insurance industry: In order to reach this generation, we need to engage them with technology and, you guessed it, mobile apps. The good news is several employee benefit apps already exist. It’s our job as consultants to make employees aware of these apps and when to use them.
Top Five Benefit Mobile Apps for Millennials
New technologies and solutions are launched so quickly it is often hard to keep up. As an industry, we need to recognize how millennials want to receive information, embrace these changes, and incorporate these technologies into our own businesses. Mobile apps will continue to increase in popularity, and if the insurance industry doesn’t get on board, we’ll be left behind. According to a recent Barclays study, 6 out of 10 employees rate a comprehensive benefit package as a high priority when looking for a new job. So the more you can diversify your offerings and appeal to more audiences, the better.
Copyright © 2016 by New Benefits, Ltd. All rights reserved.
 Pew Research Center, “Millennials surpass Gen Xers as the largest population in U.S. labor force,” Richard Fry, May 11, 2015
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