The Copywriter is a passionate storyteller for New Benefits, our products and services, and our brands with the purpose of attracting and retaining clients and increasing brand awareness. The Copywriter is also responsible for interpreting the goals of each marketing project and developing original copy that grabs the attention of the target audience. The Copywriter will be responsible for writing content across a variety of mediums including emails, blogs, articles, flyers, brochures, websites, video scripts, press releases, proposals, presentations, social media, and direct mail.
Develop a strong understanding of New Benefits' products and value proposition for various audiences including prospects, clients, and consumers
Write persuasive, concise and relevant content that delivers a strong core message to promote the sale of New Benefits' products and services
Write content that adheres to brand standards and work alongside the Marketing team to further develop brand tone, voice, and copy guidelines
Manage New Benefits database of marketing content (including RSS feeds)
Translate industry-related data, news, and topics into engaging stories
Collaborate with the Marketing Team (Director of Marketing, Graphic Designer, and Marketing Coordinator) to produce cohesive and valuable deliverables
Collaborate with the Vendor Relations Team to develop creative and compelling product descriptions and sales tools
Update marketing copy based on compliance and vendor changes and requirements
Present ideas and concepts to the Director of Marketing and gather feedback from other departments when necessary
Maintain technical knowledge by attending applicable workshops, reviewing professional publications, participating in professional societies to maintain current skills and gain knowledge of new and innovative tools
Actively contribute to New Benefits' culture and embrace our core values in every aspect of your work and behavior
Core Competencies (F.L.I.I.P.)
Flexibility – Maintains effectiveness when experiencing major changes in work responsibilities or environment and adjusts effectively to work within new structures, processes, requirements or cultures. Remains flexible in spite of adversity. Embraces change.
Leadership – Facilitates a positive and productive team oriented environment. Provides open communication/feedback within the team. Builds collaboration to maintain productive teams. Treats people with honesty and respect. Maintains positive relationships with employees at all levels. Uses appropriate interpersonal styles to establish effective relationships with clients, vendors and internal partners. Interacts with others in a way that promotes openness and trust and gives them confidence in one's intentions.
Innovation – Identifies and accomplishes challenging objectives or personal goals. Works effectively with others to achieve goals. Looks for and takes advantage of opportunities. Maintains a high level of interest, enthusiasm and personal performance. Takes steps to improve processes and find better solutions. Champions quality work and proactively takes steps to correct errors or improve overall products/solutions. Drives continuous improvement. Demonstrates a willingness to change approach based on feedback.
Integrity – Supports and upholds the organization's standards and values. Demonstrates honesty, reliability and professionalism. Maintains the highest ethical standards.
Passion – Provides excellent customer service to internal clients, partners, vendors and teams. Responds promptly, professionally, effectively, and efficiently. Recognizes sense of urgency in responding to needs. Follows up to ensure requests, needs, and commitments are met consistently.
Required Knowledge, Skills, and Abilities:
Skilled in writing clear, concise and grammatically correct copy
Portfolio of work required
Passionate about current events, business news, new advertising, and copywriting trends and techniques
Strong time and project management skills to ensure deadlines are met on or before schedule
Ability to provide high quality assurance on all copy-related deliverables
Bachelor's degree in Journalism, Advertising, Marketing, Communication or equivalent work experience in a related field
2 – 5 years of experience as a writer/copywriter for both B2B and B2C audiences
2 or more years of experience handling, interpreting and translating complex data and research into compelling copy to promote New Benefits
Ability to work collaboratively with a creative team
Superior organizational skills and a strong eye for detail
Proficiency utilizing all social media platforms and writing for each medium
Insurance or health and wellness benefit experience is preferred
Job Specific Competencies:
Written Communication – The ability to express oneself clearly in business writing.
Persuasive Communication – The ability to plan and deliver oral and written communications that make an impact and persuade their intended audiences.
Conceptual Thinking – The ability to find effective solutions by taking a holistic, abstract, or theoretical perspective.
Diagnostic Information Gathering – The ability to identify the information needed to clarify a situation, seek that information from appropriate sources, and use skillful questioning to draw out the information, when others are reluctant to disclose it.
Influencing Others – The ability to gain others' support for ideas, proposals, projects, and solutions.
Thoroughness – Ensuring that one's own and others' work and information are complete and accurate; carefully preparing for meetings and presentations; following up with others to ensure that agreements and commitments have been fulfilled.
Personal Credibility – Demonstrated concern that one be perceived as responsible, reliable, and trustworthy.
Self Confidence – Faith in one's own ideas and capability to be successful; willingness to take an independent position in the face of opposition.
Physical Demands and Environment:
Requires sitting for extended periods of time; working at a computer 6-8 hours daily
May sometimes have to lift objects weighing less than 25 pounds; may include reams of paper, small mail bins or stacks of mail
Requires both talking and hearing both in person and by phone; may answer calls from external departments, as well as being able to speak directly with co-workers
Often requires repetitive tasks for extended periods of time; processing monthly reports and entering group payments into Tracking
Requires seeing details at a close range; when verifying data entered into Tracking
*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This discount card program is NOT insurance, not intended to replace insurance, and does not meet the minimum creditable coverage requirements under the Affordable Care Act or Massachusetts M.G.L. c. 111M and 956 CRM 5.00. It contains a 30-day cancellation period, provides discounts only at the offices of contracted health care providers, and each member is obligated to pay the discounted medical charges in full at the point of service. For a complete list of disclosures, please click here. | Limitations, Exclusions and Exceptions | Discount Plan Organization: New Benefits, Ltd., Attn: Compliance Department, PO Box 803475, Dallas, TX 75380-3475.